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Experience vibrant, long-lasting color with L'Oreal Professionnel Inoa Rich Oxydant Creme Developer. This 30 Vol. 9% formulation is designed to provide maximum coverage and depth while protecting the hair's natural moisture. Achieve professional results every time with this trusted developer.
When using our gentle shampoo, wet hair, then using circular motions, massage into scalp. Lather and rinse.
Squalane replenishes what they’re born with
When babies are born, their skin is nourished by squalene, a moisturizing superhero ingredient and the best protection Mother Nature can give. Through clean chemistry, we created a proprietary sugarcane-derived version of squalene, called squalane. In our plant-based shampoo, squalane acts like a silicone-free smoother for strands, adding weightless, natural moisture to hair and scalp.
10% off your first order
An extra 10% off on all Minimalist products – auto-applied at checkout
