Ikonic Curl Me Up 28 (Purple)

When using our gentle shampoo, wet hair, then using circular motions, massage into scalp. Lather and rinse.

Squalane replenishes what they’re born with

When babies are born, their skin is nourished by squalene, a moisturizing superhero ingredient and the best protection Mother Nature can give. Through clean chemistry, we created a proprietary sugarcane-derived version of squalene, called squalane. In our plant-based shampoo, squalane acts like a silicone-free smoother for strands, adding weightless, natural moisture to hair and scalp.

• 96% felt Daily Nourishing Shampoo thoroughly cleansed without stripping natural moisture.* 
• 92% felt Daily Nourishing Shampoo worked for their/their child's hair type.* 
• 94% felt Daily Nourishing Shampoo left their/their child's hair feeling soft and clean.* 
• 96% felt Daily Nourishing Shampoo was gentle yet effective in cleansing hair.* 
• 92% felt their/their child's hair looked shiny and healthy after using Daily Nourishing Shampoo.* 
• 96% felt their/their child's scalp felt clean and replenished after using Daily Nourishing Shampoo.*